The [a]list Brand Leadership Group

The [a]list summit is the first and only forum where videogame industry professionals gather to discuss best advertising practices and lessons learned across a wide spectrum of genres, platforms and budgets. By invitation only and held in a setting designed to facilitate interaction, the forum focuses on education, dialog and relationship building. Participants hear first-hand case studies of landmark advertising initiatives with the opportunity to discuss key elements with industry professionals.

In its 3rd year, the 2010 summit hosted representatives from 30 publishers and a range of speakers and panelists including Nolan Bushnell, founder of Atari and Dave Perry, founder of GaiKai. www.thealistsummit.com

Following the first [a]list summit, our partners requested a way to keep topical and relevant information about videogame advertising coming all year long. The result was the [a]list daily.

[a]list daily content includes examples of current campaigns that connect with gamers while tapping into cultural, technical and social media. www.thealistdaily.com

Together, the [a]list summit and the [a]list daily serve the unique function of creating and continuing an ongoing dialogue on videogame advertising for key members of our industry.