Creating and Sharing Brand Stories

The Ayzenberg EMV Index Report

Download the Ayzenberg Earned Media Value Index Report


Ayzenberg Group has released the Ayzenberg Earned Media Value Index (the [a] EMV Index) to shed light on the value of engagement metrics like Cost per Click (CPC), Value per View (CPV) and more across major social networks. These types of values are key reporting metrics for marketers to understand the overall effectiveness of a campaign. The index puts this critical information in one place for platforms like Facebook, YouTube, Snapchat, Instagram and more. Compiled from our research and more than 10 years of media, social and influencer experience, Ayzenberg Group is now making the Index publicly available via download or API as a complimentary service. Industry-specific values are also now available as a premium service.

Ready to understand the earned media value of social and digital endorsements and actions? Just fill out the form below to gain immediate access to the report.

Would you prefer to access the [a] EMV Index through our API? For more information, visit the Ayzenberg Developer Portal.

Our baseline EMV Index is available at no cost to you, through our API or by reviewing our report. Do you need the latest values specifically for your industry? Premium, industry-specific APIs are available for these verticals:

  • Automotive
  • Beauty and Fashion
  • Consumer Electronics
  • Financial Services
  • Entertainment
  • Gaming
  • Healthcare

For more information or to discuss bringing our Index to your industry, please contact us at

While this research is provided by Ayzenberg at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing these valuable assets. We will never sell or distribute your information outside of Ayzenberg Group without your permission.

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