The [a]list Brand Leadership Group

Consumers claim to be immune to advertising. They click past commercials. Flip past ads. Zoom past billboards and instantly delete emails. And the most resistant of all are young adults. Men and women who bring ad avoidance to the level of high art.

But there are pressure points. Every consumer has them: Marketing-Message Receptors buried deep in brains, behind eardrums and retinas, that will open up to product or service messaging when it is properly conceived and executed. Our job is to identify those elusive areas and to activate them.

We call this Pressure Point Marketing. Our process is founded on more than a decade's worth of experience in selling to Generation Now. It begins with our senior strategic team crafting a brand promise that embodies the values our audience lives and breathes by and continues with a creative and media exploration on how best to connect with this “I-want-it-right-now” target. A target defined not by demographics, but by the ability to immediately recognize the value of a new idea.

Ayzenberg Group is a true collective. Although we don't live together in a utopian commune (not that we haven't considered it), we do spend most of our waking hours together, working as a team. We value the talents and experience of all our members, which is reflected in our remarkably flat organizational structure.

We also share a common goal of creating the best possible solutions for our clients' needs. While our individual disciplines cover the full range of marketing expertise, we're all dedicated to the art of advertising. Which makes us a collective of artists: the [a] collective.