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Creating and Sharing Brand Stories

Windows Mixed Reality Campaign

Our concept features a key line that divides the screen, showcasing our hero leaving the physical world on one side and entering the fantastical, Mixed Reality space on the other. We travel through a number of experiences, including painting the night sky, exploring Machu Picchu, and battling bad guys in the shoot ’em up game Superhot. Anywhere is possible. We end by driving fans to try the experience for themselves at their local retailer.

What followed was a joint US-and-UK awareness campaign for the holiday season across a variety of channels. To make it happen, we worked closely with Microsoft, as well as partners Intel, Best Buy, Lenovo, and Currys PC World.

Client

Microsoft

Role

  • Visual ID
  • Animation
  • Video
  • Digital Production
  • Copywriting

Channels

  • Video
  • Social Media
  • Digital

The Problem

The goal was simple: elevate the Windows Mixed Reality offering in an increasingly complex and crowded space. Show the world what this revolutionary tech can do while demonstrating just how accessible it is.

The Solution

So, how’d we do it? By illustrating the splendor of Microsoft’s new product segment with a visually stunning, integrated campaign that brings the experience to life across a variety of media placements.

A New Reality

Ultimately, we created over 100 pieces of content to roll out across both markets, from video, out-of-home placements to social media and digital display units across all funnel levels.

Mission accomplished.

Digital Display Banners

Here we animated a number of our original key art visuals to emphasize the dynamics of Windows Mixed Reality.

Social Media

We created a number of animated social media assets showcasing what WMR can do, each of which were viewed thousands of times.

Snapchat Lens

On Snapchat, we produced a filter that placed users in a number of fantastic settings evocative of Windows Mixed Reality.

Digital Out-of-Home

Finally, we generated a number of animated out-of-home ads to meet consumers wherever they might be.

The Results

14

Million

Engagements across social media platforms Facebook, Instagram, and Snapchat

600

Million

Impressions across the United States, exceeding campaign expectations

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