YouTube is being challenged by Facebook, Vine and Instagram. Streaming video platforms like Twitch, Meerkat and Periscope are quickly gaining traction. Virtual and augmented reality video applications are now maturing with platforms such as HoloLens, Glass and Oculus. This shifting landscape presents both fresh opportunities and urgent needs for new strategies, skills and sensibilities for progressive marketers. Join us for a day of insights and networking as we explore the latest tools and trends, hear from innovators and meet top creatives in the booming field of video.
First Keynote Announced: Michelle Phan, Founder, ipsy
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7.5 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. In 2011 Michelle co-founded ipsy, the world’s largest and most passionate online beauty community. Centered around the award-winning monthly Glam Bag, ipsy now boasts over 1,000,000 subscribers in the U.S. and Canada. Michelle has also teamed up with L’Oreal to launch a make-up line, joined forces with Cutting Edge Group to launch Shift Music Group to spread awareness for new and existing artists as well as partnered with Endemol Beyond USA to launch a new premium lifestyle network named ICON with inspirational premium content, conversation, and community. Michelle Phan will be interviewed by her business partner Mercelo Camberos, CEO and Co-Founder, ipsy.
New Fireside Chat: StyleHaul CEO and President Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn
Join us for a fireside chat featuring StyleHaul CEO and president Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn discussing the latest trends in branded content development and StyleHaul's unique offerings in the space. In this discussion, Stephanie and Mia will discuss StyleHaul's original content strategy, including recent projects Fresh Dressed and VANITY, and other upcoming initiatives, including more content planned as a result of StyleHaul’s partnership with FremantleMedia and the company’s newest proprietary scalable influencer development platform, StyleHaul Society. The chat will be moderated by actress, television host and online influencer Shira Lazar of What’s Trending.
New Presentation: DEFY Media EVP of Marketing Andy Tu and SVP of Branded Content Zack Smith
Andy Tu and Zack Smith will present key learnings from DEFY Media’s 2015 Acumen Report: Constant Content and how it can be applied to creating and distributing branded video content to reach a millennial audience. The report looks at time spent watching different types of media with specific insights into why TV time is not even close to digital. It explores the role of social media in content discovery and how “thumbstoppers” are crucial to getting youths’ attention, with a deep-dive into the thematic elements that appeal to youth. The phenomenon of YouTube celebrities and their role influencing youths’ content choices also is explored.
New Presentation: Andy Swanson, VP, eSports, Twitch
There are over 134 million eSports fans today, according to SuperData Research, and by next year the company forecasts that number will increase to 153 million. Andy Swanson will use his 17 years in the games industry to try to de-mystify the complex but exploding world of eSports and help brands understand and navigate the opportunities with the various leagues and down to the team and player levels.
Registration and Breakfast
Summit Welcome – Get Ready for the Video Storm!
Chris Younger, Principal and Director of Strategy, Ayzenberg
Morning Keynote – A Challenger Takes the Stage
Last year’s popular keynote by Eric Solomon, the head of Google/YouTube’s in-house agency, ZOO, will be followed by a talk by one of the fast-growing video platforms now challenging YouTube’s online video dominance. What platform will provide the Pepsi challenge for Gen Y in video? Game on!
Presentation: Constant Content - Millennial Video Consumption Habits
Andy Tu, EVP Marketing, DEFY Media and Zach Smith, SVP, Branded Content, DEFY Media
Fireside Chat: Latest Trends in Branded Content Development
StyleHaul’s CEO Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn. Interviewed by Shira Lazar, What’s Trending.
Networking Break and Refreshments
Presentations: Video Marketing Opportunities Leveraging VR & AR
From augmented reality platforms such as Microsoft’s HoloLens and Google Glass to virtual reality platforms such as Facebook’s Oculus, we are seeing a whole new industry in the making. So what are the opportunities for brands to get involved in an industry that is projected to hit $150 billion by 2020 and disrupt mobile?
Spotlight – Brand Studios and the Evolution of Content Marketing
A variety of top brands have created in-house studios or work with studio partners to finance and produce video content that not only entertains, but also informs and provides value to its target audience. What challenges are these brands facing as they dive head-first into content creation?
Panel - A New Frontier: Streaming Mobile Video
With apps like Meerkat making a big splash at this year’s SXSW and Twitter following up with Periscope right after, the infrastructure to support livestreaming video on mobile is here. How is streaming in general changing the way we engage with audiences and what can brands do in this growing space? Mobile video creates new opportunities for marketers to engage with an audience that sleeps next to their devices.
Showcase – Innovators In Video Ad Tech
From programmatic to native and interactive ads: three of the most innovative video ad tech companies will showcase the latest solutions to improve performance and appeal of video assets across platforms. The presenters will then join together for a conversation about how new technologies will create opportunities for advertising and change the way you think about media.
Afternoon Keynote – What’s Next in Influencer Marketing?
Michelle Phan, YouTube-star, Digital Pioneer and Founder, ipsy. Interviewed by Mercelo Camberos, CEO and Co-Founder, ipsy.
Panel: Integration is Key - Native and Multi-Platform Video Strategies
The world’s biggest publishers are now getting onboard with Facebook Instant Video, Snapchat and other platforms offering them to publish natively. Sure, there are challenges in this new integrated video landscape, but with the right strategy and partners, there are even greater opportunities to reach new viewers who will engage with your brand on the platform of their choice.
Networking Break and Snacks
Presentations: Why eSports Matter to Brands
Live and on-demand eSports action, programming and news is now becoming a mainstream form of entertainment with millions and millions of fans around the world and several dedicated networks. Hear from three experts from some of the hottest companies in this industry about how brands can brab millennials' and Gen Z’s attention through eSports.
Presentation 1: An Entertainment Force to Be Reckoned With
Andy Swanson, VP, eSports, Twitch
Showcase – Top Video Creators Roundtable
These days, everyone is a video creator, but in the last two years we have seen a true explosion in talent as everyone has the tools as their disposal to share with their audiences. Hear directly from ION’s Video Creators to Watch about their creative process, their communities and their experiences working with the brands they choose to introduce to their audiences. Past speakers on this roundtable include the biggest online celebrities with millions and millions of followers such as Olga Kay, Zach King, Jack & Jack, Brittani Louise Taylor, Toby Joe “Tobuscus” Turner and Jack Vale.
Cocktail Reception with DJ and Open Bar