2015


  |   [a]list summit

Putting the Spotlight on the Booming Field of Video Marketing


YouTube is being challenged by Facebook, Vine and Instagram. Streaming video platforms like Twitch, Meerkat and Periscope are quickly gaining traction. Virtual and augmented reality video applications are now maturing with platforms such as HoloLens, Glass and Oculus. This shifting landscape presents both fresh opportunities and urgent needs for new strategies, skills and sensibilities for progressive marketers. Join us for a day of insights and networking as we explore the latest tools and trends, hear from innovators and meet top creatives in the booming field of video.

 

New Fireside Chat: New Form Digital SVP of Business Development JC Cangilla and Tubular Labs Founder Allison Stern

New Form Digital SVP of Business Development JC Cangilla and Tubular Labs Founder Allison Stern

In this fireside chat, JC Cangilla from New Form Digital, the online studio joint venture of Discovery, Brian Grazer and Ron Howard, will speak with Allison Stern, co-founder of Video Intelligence firm Tubular Labs, about the future of the data-driven digital studio. Online video is exploding - there are 12M video creators, who uploaded a video in the last month alone. In this crowded media universe - do you make the right content for the right audience, and cut through the noise? Is data the answer? Learn how New Form Digital uses Tubular insights to identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences.

 

New Keynote Interview: Academy Award-winning Filmmaker Morgan Neville

Morgan Neville

Morgan Neville's film "20 Feet from Stardom" premiered at Sundance 2013 and became an instant hit that won the Academy Award for Best Documentary in 2014. His latest film, "Best of Enemies,” premiered at the 2015 Sundance Film Festival and will be released theatrically by Magnolia Pictures later his summer. Morgan's talent for capturing authentic moments has attracted companies like Bose and Microsoft seeking to enhance the relatability of their brands with short behind-the-scenes docs and use case studies. Currently, he is working with Ayzenberg on a documentary series on Microsoft HoloLens, which may be screened now at HoloLens.com and on the HoloLens YouTube channel. In this keynote interview, Morgan will discuss branded documentary content and how it differs from traditional documentary films -- and how it is the same. In a landscape of ever more abbreviated platforms for communication, marketing docs are unabashedly rich, cinematic and traditionally narrative. Ayzenberg VP and Creative Director Matt Bretz will explore Morgan Neville's insights into where his work fits into a big brand's communication portfolio.

 

New Keynote: Facebook US Head of Industry for Film and Television Jonathan Murtaugh

Jonathan Murtaugh

As Facebook is emerging as a real force in online video and even tougher contender in the battle for digital ad dollars, we are excited to announce a new keynote with Jonathan Murtaugh, who leads Facebook’s team that works with entertainment marketers to help them successfully leverage both Facebook and Instagram as marketing platforms. He also is the head of Facebook’s Los Angeles office. Prior to Facebook, Jonathan has also served in a range of marketing and brand development roles in sports and manufactured goods.

 

Keynote Interview: ipsy Founder Michelle Phan and CEO and Co-Founder Marcelo Camberos

michelle phan

Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7.5 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. In 2011 Michelle founded ipsy, the world’s largest and most passionate online beauty community. Centered around the award-winning monthly Glam Bag, ipsy now boasts over 1,000,000 subscribers and generates more than $150 million in revenue. Earlier this summer, Michelle and ipsy launched ipsy Open Studios, a new platform for beauty creators to build their careers – with no strings attached. Michelle will be interviewed by her ipsy business partner Marcelo Camberos, CEO and founder. She will be discussing how she paved her own path as a beauty creator and how ipsy Open Studios is now creating an avenue for millions of other women and men to build their careers in this new industry.

 

Fireside Chat: StyleHaul CEO and President Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn

Lazar Shira, Stephanie Horbaczewski and  Mia Goldwyn

Join us for a fireside chat featuring StyleHaul CEO and president Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn discussing the latest trends in branded content development and StyleHaul's unique offerings in the space. In this discussion, Stephanie and Mia will discuss StyleHaul's original content strategy, including recent projects Fresh Dressed and VANITY, and other upcoming initiatives, including more content planned as a result of StyleHaul’s partnership with FremantleMedia and the company’s newest proprietary scalable influencer development platform, StyleHaul Society. The chat will be moderated by actress, television host and online influencer Shira Lazar of What’s Trending.

 

Fireside Chat: Naritiv's Co-Founder & CEO Dan Altman

Dan Altmann

Naritiv is a startup which is helping shape the way brands utilize Snapchat. The company has raised a total of $1.2 million in seed funding so far from the Disney Accelerator, Greylock Partners, Mucker Capital, and more. This fireside chat will focus on what works for brands on Snapchat and how Naritiv was able to leverage native talent to help Disney's Pretty Little Liars Snapchat account amass more than one million followers on the platform. The chat will be moderated by Jim Louderback, Brand Strategist and Venture Partner at Social Starts.

 

Presentation: DEFY Media EVP of Marketing Andy Tu and SVP of Branded Content Zack Smith

Andy Tu and Zack Smith

Andy Tu and Zack Smith will present key learnings from DEFY Media’s 2015 Acumen Report: Constant Content and how it can be applied to creating and distributing branded video content to reach a millennial audience. The report looks at time spent watching different types of media with specific insights into why TV time is not even close to digital. It explores the role of social media in content discovery and how “thumbstoppers” are crucial to getting youths’ attention, with a deep-dive into the thematic elements that appeal to youth. The phenomenon of YouTube celebrities and their role influencing youths’ content choices also is explored.

 

Chris Younger

Presentation: Ayzenberg Principal and Director of Strategy Chris Younger

Chris Younger will set the stage for the day in opening statements about why the shifting video landscape presents huge opportunities and at the same time require urgent needs for new strategies, skills and sensibilities for progressive marketers.

 

Andy Swanson

Presentation: Twitch VP of eSports Andy Swanson

Andy Swanson will use his 17 years in the games industry to try to de-mystify the complex but exploding world of eSports and help brands understand and navigate the opportunities with the various leagues and down to the team and player levels.

 

Rebecca Markarian

Moderator: Rebecca Markarian, SVP Digital and Social Media, Ayzenberg

Rebecca Markarian will moderate a series of ad tech presentations 'Innovators in Video Ad Tech’ as well as the following discussion about how you can improve performance and appeal of video assets across digital and social platforms.

 

Jocelyn Johnson

New Speaker: Jocelyn Johnson, Founder, VideoInk

Jocelyn Johnson will moderate the panel 'Going Native? Winning Multi-Platform Video Strategies’ about how brands can navigate this new integrated video landscape and publish natively to the platform of their choice for maximum impact and viewership.

 

Nathan Lindberg

Presentation: Curse VP of Global Sales Nathan Lindberg

Tapping into the power of influencers and leveraging both their pure gaming MCN and 50+ websites, Nathan Lindberg will present a case study around the latest ad unit that combines influencer videos with traditional banners for top tier advertisers like Activision, Dell, and Nestle.

 

Juan Bruce

Panelist: Epoxy CEO and Co-Founder Juan Bruce

With the goal of giving video creators a better, more efficient way to share content, engage influencers and build community across the social platforms fans love, Bruce will share the insights behind epoxy.tv on the panel 'Panel: Going Native? Winning Multi-Platform Video Strategies.'

 

Vincent Juarez

Panelist: Vincent Juarez, Principal and Director of Media, Ayzenberg

Vincent Juarez will share insights from heading up Ayzenberg’s media department and ION influencer marketing team guiding multi-million dollars ad budgets on behalf of top entertainment and consumer product brands on the panel 'Going Native? Winning Multi-Platform Video Strategies.’

 

Stephen Fowler

Presentation: ArenaNet Head of Global Marketing Steve Fowler

ArenaNet will take you behind the curtains of a sophisticated marketing strategy for their top game Guild Wars 2 and how the studio utilized eSports to reach out to a broader audience, how they measured ROI and what ahead for brands looking to engage and grow their communities through competitive gameplay.

 

Noah Eichen

New Speaker: Noah Eichen, Creative Director, Ayzenberg

Join Ayzenberg Creative Director Noah Eichen for a case-study about “Hunt the Truth”, a hit podcast created created by Ayzenberg with Xbox and 343 Studios. The podcast has remained consistently at the top of the iTunes Video Games podcast charts as it investigated the backstory of their favorite hero - Master Chief. So how do podcasts fit into a brand’s overall content marketing media mix and what’s behind the resurgence of the podcast and how do you succeed when creating this kind of branded content?

 

Steven Lai

New speaker: Steven Lai, Talent Group Director, ION

Influencers from ION’s video creators survey published in [a]listdaily and VideoInk will discuss what they are looking for in terms of brand relationships in terms of fit with their focus, creative input, cross-promotion and collaboration. Steven Lai will lead a discussion where the Influencers get to voice their opinions of what brands are well when attracting influencer partners and what they could improve on. This fun and lively session with top online celebrities is one that you surely don’t want to miss!

 

– In Association With –


tubular

 

– Reception Partner –


Curse

 

– Partners –

Twitch epoxypixability

 

– Media Partners –

Variety VentureBeat O'Reilly natpe
stream daily What's Trending videoink

 

Agenda


 

8:30 am

Registration and Breakfast 

 

9:00 am

Summit Welcome – Get Ready for the Video Storm!


Chris Younger, Principal and Director of Strategy, Ayzenberg

 

9:15 am

Morning Keynote: Shaping the Future of Mobile Video


Jonathan Murtaugh, US Head of Industry for Film and Television, Facebook & Instagram

 

9:45 am

Presentation: Constant Content - Millennial Video Consumption Habits


Andy Tu, EVP Marketing, DEFY Media and Zach Smith, SVP, Branded Content, DEFY Media

 

10:10 am

Fireside Chat: Latest Trends in Branded Content Development


StyleHaul’s CEO Stephanie Horbaczewski and Chief Content Officer Mia Goldwyn. Interviewed by Shira Lazar, What’s Trending.

 

10:30 am

Networking Break and Refreshments

 

11:00 am

Keynote Interview: Changing the Way you See The World


Academy Award-winning Documentary Filmmaker Morgan Neville. Interviewed by Matt Bretz, VP and Creative Director, Ayzenberg.

 

11:30 am

Showcase – Innovators In Video Ad Tech


From programmatic to native and interactive ads: three of the most innovative video ad tech companies will showcase the latest solutions to improve performance and appeal of video assets across platforms. The presenters will then join together for a conversation about how new technologies will create opportunities for advertising and change the way you think about media.

Presentation 1 – Case Study: Building a new "Influencer Ad Unit"
Nathan Lindberg, VP of Global Sales at Curse

Presentation 2 – TBA
Rob Ciampa, CMO, Pixability

Moderator: Rebecca Markarian, SVP Digital and Social Media, Ayzenberg

 

12:05 pm

Fireside Chat: How Brands Can Shine on Snapchat


Dan Altmann, Co-Founder & CEO, Naritiv. Interviewed by Jim Louderback, Brand Strategist and Venture Partner at Social Starts.

 

12:25 pm

Presentations: Marketing Opportunities In Streaming eSports Video


Live and on-demand eSports action, programming and news is now becoming a mainstream form of entertainment with millions and millions of fans around the world and several dedicated networks. Hear from three experts from some of the hottest companies involved in this industry about how brands can grab millennials' and Gen Z’s attention through eSports.

Presentation 1 – An Entertainment Force to Be Reckoned With
Andy Swanson, VP, eSports, Twitch

Presentation 2 – The Value of Competitive Play in Guild Wars 2
Steve Fowler, Head of Global Marketing, ArenaNet

 

1:00 pm

Hosted Lunch

 

2:00 pm

Afternoon Keynote – What’s Next in Influencer Marketing?


Michelle Phan, YouTube Superstar and Founder ipsy. Interviewed By Marcello Cambreros, CEO and Co-Founder, ipsy.

 

2:30 pm 

Panel: Going Native? Winning Multi-Platform Video Strategies


The world’s biggest publishers are now getting onboard with Facebook Instant Video, Snapchat and other platforms offering them to publish natively. Sure, there are challenges in this new integrated video landscape, but with the right strategy and partners, there are even greater opportunities to reach new viewers who will engage with your brand on the platform of their choice.
Panelists: Juan Bruce, CEO and Co-Founder, Epoxy; Vincent Juarez, Principal and Director of Media, Ayzenberg
Moderator: Jocelyn Johnson, Founder, VideoInk

 

3:00 pm 

Networking Break and Snacks

 

3:15 pm 

Fireside Chat: The Future of the Data-Driven Studio


Allison Stern, Co-Founder & VP Marketing and Business Development, Tubular and JC Cangilla, SVP of Business Development, New Form Digital

 

3:40 pm 

Presentation: Audio Killed the Video Star?


Noah Eichen, Creative Director, Ayzenberg

 

4:00 pm 

Presentation TBA

 

4:25 pm 

Influencer Roundtable: What Video Creators Want from Its Brand SoulMates


Moderator: Steven Lai, Talent Group Director, ION

 

5:00 pm 

Cocktail Reception with DJ and Open Bar


Sponsored By

Curse

 

 


About [a]list summit

Because the Future is Now


Ayzenberg’s first [a]list summit was produced in 2008 as an invite-only event for gaming industry luminaries and brand marketers. Since then, thousands of industry insiders have attended the past 10 summits held in Los Angeles, Seattle, San Francisco, Las Vegas, Napa Valley and New York.

 

Whether the topic is influencers, mobile or video, [a]list summit has evolved to become an open forum for marketers across the connected entertainment industry and a place for forward-thinking brands to meet and discuss the most relevant current challenges and opportunities.

 

From Korean fusion food by famed L.A. chef Roy Choi to a retro "Mad Men" soundtrack by Dave Damiani, or art installations by Mark Todd, [a]list summit has been complemented by the best of current culture and is designed to be a unique industry event.

 

Key Stats:

300+ Average Attendees
85+ Brands in Attendence
30+ Speakers
6.5M+ Social Media Impressions

 

Past speakers include:

Seamus Blackley Xbox Co-Creator

Nolan Bushnell Founder of Atari and Chuck E. Cheese

Ed Fries Former Head of Microsoft Game Studios

Lorenzo Di Bonaventura Producer, Transformers Franchise

Shay Carl Co-Founding Talent of Maker Studios

Peter Levin President, Interactive Ventures and Games, Lionsgate

Terry City Head of West Coast Operations, Buzzfeed

David Hayes Head of Creative Strategy, Tumblr

Kristian Segerstrale COO, Super Evil Megacorp

T.J. Marchetti CMO, Awesomeness TV

Shira Lazar Founder and Host, What’s Trending

Maria Pacheco Mobile Marketing, Dreamworks Animation

Eric Solomon Head of the Zoo, Google/YouTube

Min Kim CEO, Nexon USA

Jack and Jack Influencers

Zach King Influencer

Olga Kay Influencer



Past attendees include:
attendees logo garden

 

To be a speaker, sponsor or media partner, please email Joakim “Jay” Baage, Executive Director, [a]listdaily / Ayzenberg jbaage@ayzenberg.com or call 626.584.4070 x570.