The power of a singular idea is only as strong as the people who bring it to reality. To bring ideas to life, we must find a balance between courage and humility. Courage is about the risks we take in order to build meaningful connections with our audience. Humility is what keeps us pushing and growing every day.
By blending both analytical and creative approaches to social media, I help drive our social content strategy and management across all of the Microsoft brands we support.
I believe each day is an opportunity to make a difference, and working at Ayzenberg is a great way to fill that passion. From managing the agency to improving our client services, everything I do at [a] drives me to make myself and those around me better. I just wish we had more hours in the day.
Production is like a jigsaw puzzle. You find the edges first, play in the middle, and when it’s done you’ve got a piece of art. Does that explain my addiction to mobile puzzle games?
In the age of digital interaction, everyone is becoming a brand. We’re in the business of helping people discover and embrace the products and services that will enrich their lives, enhance their own brands, and form lasting relationships with other brands that complement and empower their own.
Part HR, part recruiter, my role is to ensure the people of [a] are well taken care of and to attract the best new talent to our agency as well. I consider myself one of those very fortunate people who absolutely love what they do, and I truly enjoy working with people to help create the same experience for others.
Whether it’s a :90 Trailer, :30 TVC, :06 Vine, Social/Viral/Original Content/Vidoc, or Web Series, we pride ourselves on telling great stories. We dive deep to find the core of every brand and create meaningful experiences that push emotions and fuel anticipation. And we love what we do!
In order to build, maintain and improve the framework of our Social Media department, I work to staff our team, balance workloads, keep the department profitable, and implement company values that enable high-level performance, desired morale and culture – and the best possible programs for our clients.
In this day and age, media teams need to be more agile and responsive than ever while constantly exploring new ways to innovate, integrate, connect, engage and develop relationships with consumers. More importantly, we need to accept that no matter how much we think we know, we’ll never know enough.
I joined Ayzenberg Group back in 2002, when we had just a couple of dozen people, starting at the bottom and working my way up. Since that time, I’ve put my heart and soul into the overall operation and growth of the agency, in addition to functioning as the financial brains behind the organization.