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Creating and Sharing Brand Stories

Heather Cohen


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Vice President, Media


My 25+ years of Effie and Grand Cannes award winning campaigns always followed a simple Auntie Mame mantra “Life is a banquet and most poor suckers are starving to death” – don’t provide the expected, the world is in technicolor and the best media is like an anthropologic study into motivations.  Consumers want inspiration, they want a reason to believe and to connect!

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