The Battle Begins
When Xbox asked us to help mobilize longtime fans and new players alike to make Gears of War 4 a resounding success, our mission was clear: create a powerful teaser for the release trailer, deliver social assets for exclusive pre-order sales, and lead the way on one of the first major promotions for Snapchat.
Fortunately, our team is led by folks who have been developing the Gears of War visual identity since its inception in 2005. Building on that decade of experience with the brand, and with a careful strategy in place, we put the right boots on the ground and got the gargantuan franchise to the frontlines for the fourth time.