The Art of Bringing Art to Life
Working with ArenaNet and NCsoft to develop a powerful advertising campaign for their groundbreaking MMO, Guild Wars 2, we drew our inspiration from chief art director Daniel Dociu’s strikingly beautiful concept art.
Using the art’s imagery, color palette and graphic elements, we crafted online ads that use negative space and an elegant, evolving flow to deliver the message while cutting through online clutter.
The technique was flexible enough to serve as the basis for several variations of online executions, extending the campaign to include a sustain phase in addition to the initial launch. The combination of a great game, fantastic art and well-crafted advertising resulted in one of our most successful campaigns to date.