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Creating and Sharing Brand Stories

HoloLens: Partner Spotlight with Greg Lynn


   |   Microsoft 

Mixed Reality Pioneer


Throughout the past two years, Microsoft HoloLens has been seeking to cultivate a community of developers pioneering in the mixed reality space. Greg Lynn is one of the most famous living American architects and a huge technological innovator. This year, Greg Lynn partnered with Microsoft and Trimble to talk about how HoloLens is changing the way architects work – specifically, his use of the technology on the design of the American installation at the Venice Biennale of Architecture.

Microsoft asked us to relate this real story in a way that would engage other potential commercial developers of applications for the HoloLens and drive purchases of the Development Edition. We worked with Greg and the HoloLens marketing team to find the authentic intersection of Greg’s story and the story of Microsoft HoloLens. Together with Graham Willoughby, Director of Photography for the Academy Award-winning documentary, 20 Feet from Stardom, we wove an epic tale of giant robots, motorized skateboards and magical holograms.

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