To succeed in today’s hyper-competitive world of branded entertainment, companies must shift from creating content to creating experiences. Legendary Pictures, known as a film and television company, is a worldbuilder in the experience business, constantly immersing fans in new and interesting stories. Microsoft is all about innovation and creating a new world of creative computing. So when Microsoft asked us to create a video documentary showcasing the HoloLens partnership with Legendary Pictures, we went right to the source for an authentic story told by the experienced voices at Legendary.
We spoke to content creators, visionaries and executives creating next-generation entertainment experiences. Through key interviews, behind-the-scenes footage, and select holographic scenes, we explored how global franchises such as Warcraft and Pacific Rim are using the HoloLens to bring digital characters to life in the real world to connect directly to fans. The video documentary is set in the world of Orcs and Kaiju, but speaks to all branded entertainment partners about the wider scope of the future of storytelling. The work being done today with mixed reality is impressive, but it’s only the beginning. For entertainment companies, the possibilities are endless.