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Creating and Sharing Brand Stories

For Honor: Marching Fire trailer for Ubisoft

For the launch of For Honor: Marching Fire, Ubisoft tasked our team with creating an epic trailer that not only showcased the jaw-dropping gameplay experience of Marching Fire, but also communicated the breadth of stunning new content available to all player types.

Whether you’re a seasoned veteran in the world of For Honor or you’ve never played and always wanted to join the fight, the launch trailer was designed to illustrate the various offerings available to each player demographic through succinct vignettes that worked to both educate and entertain.

Utilizing a combination of custom overlaid graphics along with cinematic gameplay footage capture, the trailer aimed to drum up excitement for the new update while simultaneously making audiences fully understand which version of Marching Fire was right for them: the free content update for current players, the Marching Fire Expansion for diehard fans, or the complete Marching Fire Edition for newcomers.

Save the realm…or burn it down.

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