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Creating and Sharing Brand Stories

Microsoft Surface Craftsmanship Documentary


   |   Microsoft 

The Power of Simplicity


When it comes to ideas, there’s no wrong answer – that’s what the team behind the Surface family of products truly believes. The Surface Pro 4, Surface Book, and Surface Studio all vary in design and function, but share the same unique “DNA” that links them all together.

We set out to illuminate how much care and detail is brought to each and every Surface device – to show just what makes a Surface a Surface – by speaking directly to the designers and engineers themselves. Through a combination of voiceover and authentic behind-the-scenes footage showing exactly how these Surface devices are made, we told a story that is as much about engineering marvels as it is human intuition and a group of product makers who understand the power of simplicity.

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