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Creating and Sharing Brand Stories

Microsoft Windows 10 Event


   |   Microsoft 

Empowering the Creator in Us All


On Wednesday, October 26 in New York City, Microsoft staged a product launch and coming out party for the creator in all of us. The two anchors of this event were the Windows 10 Creators Update, coming in 2017, and the ever-expanding Surface family of devices, which now includes Microsoft’s first all-in-one PC, the new Surface Studio.

Ayzenberg was engaged by Microsoft to create several of the media assets that introduce the world to a new line of thinking about how to empower people of action to do great things. We crafted a CG reveal of the most powerful Surface Book ever, the i7. We also made an elegant and beautiful, live-action documercial about Microsoft Partners using the Surface Studio to transform their creative process.

Our documentary-style videography featuring real fans of Microsoft products in action appeared throughout the show. And we created the Social Media playbook for Windows for the entire event. 3D for everyone. VR for all. Ayzenberg is thrilled to have played a part.


Announcing the Microsoft Ergonomic Keyboard


   |   Microsoft 

An Inspirational Design Story


The new Microsoft Ergonomic Keyboard sits at the intersection of design and function. In this documercial, Edie Adams, Principal Ergonomist at Microsoft, tells the keyboard’s inspirational design story, while highlighting its key features: a stunning two-tone grey mélange fabric called Alcantara, keytop geometry, a split space bar, quiet touch keys, and naturally arched keyboard shape.


Microsoft Surface Studio: App Partners


   |   Microsoft 

Turn Your Desk Into a Studio


The best testament to the power of the newest member of the Surface family of devices, Microsoft Surface Studio, is how it’s transforming the work of creators all over the world. In this launch documercial, we talk to three Microsoft partners about the revolutionary features of the new Surface Studio and its accompanying Surface Dial and Pen. Principals from Sketchable, Bluebeam Software and Metal Canvas discuss the fluid and seamless experience of working on a computing device that changes the way people create, turning desks into studios and canvasses for digital inking.


Introducing the New Surface Book with Performance Base


   |   Microsoft 

The Ultimate Laptop


For this year’s Microsoft Windows 10 Event, we created a stunning CG launch trailer for the most powerful Surface laptop yet: the Surface Book with Performance Base. Redesigned from the inside out, it brings a new Intel i7 processor, two times the graphics performance, a stunning pixel sense display, and 30% more battery life to consumers everywhere. The ultimate laptop is here.


Inking in Microsoft Office


   |   Microsoft 

Inking at its Best


As Microsoft unveiled its new family of Surface devices, Office also had an exciting announcement: a suite of new inking features designed to make the creative process in all its forms as engaging and intuitive as possible. To make an authentic documentary-style video about these features, we worked with the Office team on a scenario that chronicled the building of a small art gallery using inking as a primary driver.


Created on Surface: UWashington Motorsports Team


   |   Microsoft 

The Next Generation of Makers


How do student engineers from the University of Washington build a Formula One-style race car from the ground up? They design, build, and engineer it on the Microsoft Surface. In this documercial, we’re inspired by the next generation of doers and makers.


Created On Surface: Marshall and Megan Dostal


   |   Microsoft 

Sustainability Made Possible


Megan and Marshall Dostal convert leftover cooking oil from restaurants into biodiesel fuel for their business, FURTHER, which uses the byproducts to create fragrant soaps, oils and candles for the restaurants from which the oil came, creating a cycle of sustainablity. In this documercial, we learn about their small business, made possible through the powerful features of the Surface Pro 4.

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