Empowering the Creator in Us All
On Wednesday, October 26 in New York City, Microsoft staged a product launch and coming out party for the creator in all of us. The two anchors of this event were the Windows 10 Creators Update, coming in 2017, and the ever-expanding Surface family of devices, which now includes Microsoft’s first all-in-one PC, the new Surface Studio.
Ayzenberg was engaged by Microsoft to create several of the media assets that introduce the world to a new line of thinking about how to empower people of action to do great things. We crafted a CG reveal of the most powerful Surface Book ever, the i7. We also made an elegant and beautiful, live-action documercial about Microsoft Partners using the Surface Studio to transform their creative process.
Our documentary-style videography featuring real fans of Microsoft products in action appeared throughout the show. And we created the Social Media playbook for Windows for the entire event. 3D for everyone. VR for all. Ayzenberg is thrilled to have played a part.