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Creating and Sharing Brand Stories

Minecraft Multiplayer Trailer


   |   Xbox 

Couldn’t Be Easier


Xbox asked us to create a short “how-to” video to show Minecraft players how easy it is to play with friends online during the holiday season by using their mobile phones and Xbox Live. To attract viewers in a fun and creative way, we let our imaginative game capture players loose to create a special snowy holiday world and topped their escapades with a wry voiceover, humorously calling out and complementing the various ways of playing together.

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