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Creating and Sharing Brand Stories

Molten Leathers Instagram Video


   |   Reebok 

The New Neutral


To announce a stunning refresh of their classic line, Reebok tapped Ayzenberg to create two pieces of original content that showcase the brilliant metallics we’ve come to attribute as ‘the new neutral.’

Reebok made our mission clear: create a thumb-stopper on social media that features the tactile beauty of their two new metallic surfaces. Our biggest challenge? The freedom of Reebok’s anything-goes persona. No logos. No brand presence. No verbiage allowed. And who are we to disagree? We ran with bold compositions featuring these ‘molten leather’ kicks and let the product do the talking — as well as the walking.

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