The New Neutral
To announce a stunning refresh of their classic line, Reebok tapped Ayzenberg to create two pieces of original content that showcase the brilliant metallics we’ve come to attribute as ‘the new neutral.’
Reebok made our mission clear: create a thumb-stopper on social media that features the tactile beauty of their two new metallic surfaces. Our biggest challenge? The freedom of Reebok’s anything-goes persona. No logos. No brand presence. No verbiage allowed. And who are we to disagree? We ran with bold compositions featuring these ‘molten leather’ kicks and let the product do the talking — as well as the walking.
Whoever said metallic is the new neutral was… totally right! 💁 | When the rich colors of molten metals are combined with a pearlized shimmer, the result is a must-have modern Classic. 👟: Club C 85 Melted Metals | Now available on Reebok.com! #ClubC #thisISclassic #KOTD #metallics #style @reebokclassics