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Creating and Sharing Brand Stories

Mondrian


   |   Xbox  

Mondrian


To the gamer, a controller is the tool prized above all others – their weapon of choice. Our team understood this, and we wanted to address it with a series of expressive key art illustrations that showed all the myriad ways someone could customize and design a controller to reflect their personality. We sought to drive awareness and enthusiasm for Xbox’s entire range of controllers as they are and as they could be.

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