Sea of Thieves Cannonball
A promotion within a promotion – if anyone could do it, it was us. Over-the-top absurdity defines Sea of Thieves, so of course publicizing the game meant a live human cannonball stunt. Shattering a Guinness World Record was the goal, so a brave soul was enlisted to be launched from a cannon, paralleling a key aspect of gameplay. To push this event into the public eye, however, we used key art and game logos to create a simple yet enticing ad that would drive tune-in.