More Is Better (It’s Math)
We’ve all heard the adage “less is more,” and as aficionados of great design, we’ve always agreed. However, when Xbox asked us to help craft a campaign for the new Xbox Game Pass, everything about the offer felt like an affirmation of the greatness of more. Xbox Game Pass brings gamers more games, more genres, and more fun every month, all for one low fee.
So, we built our creative on the concept of “more is better (it’s math!)” and out of that statement another idea began to form: What if we could get Danny McBride to deliver that message? After all, Danny’s persona is built on excess. And sure enough, Danny agreed.
Elements of the campaign include videos, print and online digital ads, and social creative.