The [a]list Brand Leadership Group

It's the showdown every fighting fan has been waiting for: Street Fighter x Tekken. To fuel the fires of excitement for the match-up of the millennium, we positioned the "x" in the game's title as a symbolic crossroads where everything comes to a head. Placing classic fighters from Street Fighter on one side facing off with Tekken's roster on the other, we tied it all together with a powerful proposition: "Will You Cross the Line?"