The [a]list Brand Leadership Group

The long-awaited third chapter finally arrived, in the franchise that made Pixar. And with it, a host of interactive toys called videogames. For Toy Story 3, they developed a movie game as innovative as the movie itself with a feature called the "Toy Box." Not unlike the freedom of a sandbox in other games, this Toy Box will be the basis for playing freedom in many Disney games to come. We developed a 360° campaign for the mega-brand and brand mnemonic for the once and future Toy Box.