The [a]list Brand Leadership Group

The world's #1 FPS was expanding into the world of RTS. Real Time Strategy has a huge market, but it's decidedly less visually dynamic than running and gunning. We crafted the beautiful CG assets around the glorious story and into a theatrical-style trailer. We framed it all in a venerable brand mnemonic with titles and music. We leveraged the force of gravitas on the distant planet without ever relying on the game play footage. Our top-level treatment sold the setting, scope and story, everything you need in your arsenal to start your RTS campaign.