The [a]list Brand Leadership Group

Microsoft's Kinect sold over 10 million units and became the fastest selling consumer electronic device of all time in 2010. In 2011, Microsoft decided to launch Kinect Fun Labs, an Xbox LIVE app store for snackable little games that capitalize on the Kinect's breakthrough technology. For the launch, they hired us to create a celebrity-centered announce trailer. We hired the most-famous lab coater since 1985, Christopher Lloyd (Back to the Future, Who Framed Roger Rabbit?). To show the infinite ingenuity and experimentation in game innovation, we “cloned” Mr. Lloyd to play all the test subjects in his Kinect Fun Labs facility. Gear up for 1.21 jiggawatts of laughter.