The [a]list Brand Leadership Group

Disney's mega film franchise had the stigma of releasing only movie games. So they decided to develop a full-fledged next-gen juggernaut with their next chapter in the saga. They developed a game that reacts to the choices you make as pirate. Act bad, get punished. Act good, get less booty. Ayzenberg elevated the fate of the game with a two-sided campaign that showed both possibilities. Whether you want to be bad or good, it's great to be a pirate. Savvy?