The [a]list Brand Leadership Group

VTech's primary objectives, to reinvent themselves and raise levels of awareness far beyond those of a 'budget' brand, were the bases for our newly integrated VTech print and online campaign. Conceived around the assimilation of the products into the lifestyles of successful designers to elevate perceptions by association, we also cut through the clutter of the shelter pubs with a bold color treatment and incisive messaging. The sophisticated rich media element of the campaign is designed to complement the print.