The [a]list Brand Leadership Group

What happens when you take the premier horror action video game and combine it with a superstar horror movie director? You get a brand new chapter in the Resident Evil story that combines traditional advertising with feature filmmaking. We brought on director Marcus Nispel (Texas Chainsaw Massacre, Friday the 13th) to help us tell a new story about Chris Redfield, a legendary hero of the Resident Evil franchise. Targeting both lifelong fans of the series and newcomers, we created fun and intriguing puzzles that, when solved, led to our custom micro-site that showcased each video. The result: a refreshingly unique blend of storytelling and interactivity.