The [a]list Brand Leadership Group

When the well-established AT&T brand released the new Synapse line for its business phones, we were tasked to address the well worked demographic of small business owners and big business operators. We worked with lifestyle images and almost pictorial education to explain just how simple the advanced launch system could integrate into any office, at home or at work. The promise of adaptability and the message of simple arithmetic added up to a big hit for the consumer that dovetailed with the mega-brand's voice and art style.