The [a]list Brand Leadership Group

Bringing the wise-cracking Crypto and Destroy All Humans! franchise to the swingalicious 70s (and a next-gen audience) was going to require something big. Meet Big Willy, the 40-foot mech bent on world destruction, brought to life in a nationally broadcast spot aimed at bringing the game's unique flavor to the masses. Along with print, online, and a website promoting Destroy All Humans!: Path of the Furon, a full-scale alien assault was successfully unleashed upon humanity.