The [a]list Brand Leadership Group

Disney's new action adventure game crosses many of the characters and worlds from their different properties. The title promises to be a game changer for ages 5-50, but the mix-up concept is tricky to process at a glance. With an "official" tease rollout scheduled for E3, we designed a sophisticated teaser campaign. We recreated the movie posters for a few of the Disney films using the mischievous avatar characters from the game. As the gaming masses ascended upon the main E3 hall, they were surprised to find their iconic Disney films had been overtaken by these lovable new imps wearing the Disney Universe character suits. We also created a robust CG trailer showcasing the mischievous nature of these avatars.