The [a]list Brand Leadership Group

When Disney hired Blackrock to develop a big-boy racing game to go head to head with the likes of the Need for Speed and Burnout franchise, they hired Ayzenberg to make sure the campaign didn't run out of adrenaline before crossing the finish line. The game sets every race in a city that is rigged to explode, giving the drivers the triggers to bring down the town and crush the competition. We used the top CG houses and pristine special effects to make every aspect of the campaign take the consumer from 0 to 60 in the time it takes to pre-order the game.