The [a]list Brand Leadership Group

Samuel L Jackson is... Afro Samurai. With this simple announcement, we designed an entire campaign based on one samurai's mission to revenge his father's murder. Our mission, to inform the consumer about Afro's story and to build anticipation for one of the most beautifully animated video games of all time, was achieved by creating print ads, trailers and a viral campaign to spread the word. We believe that to sell a bad-ass game, you need to create a bad-ass campaign.