The [a]list Brand Leadership Group

Real-Time Strategy games are epic by definition and Warhammer 40,000: Dawn Of War II is as big as its name. To help THQ showcase the sheer awesomeness of the game, we created print and online advertising that emphasizes the power and grandeur of galactic warfare, but shifts the perspective from the RTS eye-in-the-sky mode to a much more dramatic and personal level. The Space Marine faction, favored by many players, is personified by an iconic, battle-scarred commander who faces a monstrous new threat, the Tyranid, in a Gothic setting beloved by fans of the franchise.