The [a]list Brand Leadership Group

Deek's Duck Decoys sells duck decoys down by the seashore, but not without a little help from an iPhone game that puts you right in the action of hunting those ducks (even if you're not a hunter). Designed intentionally after the world-famous NES game, this was the updated, 3D version of the game. Programmed from scratch and designed in that bubbly iPhone game style, this was both a brand promoter for Deeks and revenue builder off game-buyers alone. There was both a free version and a pay version, but either way the ducks paid dearly.