The [a]list Brand Leadership Group

Demons and ghouls it’s your time to shine. To promote Universal Studio Hollywood’s 2010 Halloween Horror Nights, we made a fun new way to share the terror. Utilizing a specially designed Facebook app, we encouraged the daring to watch and share videos, enter to win free tickets, and even partake in a terrifying trivia contest. All of these melded together to form a single scary shareable app that encouraged guests to return multiple times as well as pass along the app to all of their frightening friends. Do you have the guts to get through the whole thing?