The [a]list Brand Leadership Group

Can you smell what The Rock is cooking? It smells like a new blockbuster, in which he plays the tooth fairy. "You can't handle the tooth!" Or perhaps you can, on any mobile phone no less. This was the streamlined, hyper-engineered version of the full online experience. We crafted a hilarious, mobile version to promote the upcoming release of the film, but filled it with just enough content to make you look under your pillow over and over again.