The [a]list Brand Leadership Group

What didn't we do for this title? For a game that propped up the floundering 360 market in Japan almost singlehandedly, we felt that only the most exquisite 360 treatment would be sufficient to give the title the props it deserved. So everything but the kitchen sink went into the mix, including print, packaging, broadcast, online, a website and even a military vs. civilians tournament. OK - so maybe we did throw in the sink too.