The [a]list Brand Leadership Group

What happens when you take the premier horror action video game and combine it with a superstar horror movie director? You get a brand new chapter in the Resident Evil story that combines traditional advertising with feature filmmaking. We brought on director Marcus Nispel ( Texas Chainsaw Massacre, Friday the 13th) to help us tell a new story about Chris Redfield, a legendary hero of the Resident Evil franchise. Targeting both lifelong fans of the series and newcomers, we created fun and intriguing puzzles that, when solved, led to our custom micro-site that showcased each video. The result: a refreshingly unique blend of storytelling and interactivity.