The [a]list Brand Leadership Group

The eponymous hero of The Chronicles of Riddick thrives in a world of darkness, where his bionic enhanced night vision and brutal combat skills give him the cutting edge. To give gamers a taste of the action, we created a website that emulates the look and feel of the game. Visitors to the site become stowaways on the Dark Athena, a spaceship filled with danger and intrigue. By exploring the ship as Riddick, interacting with its robust functionality, discovering gruesome clues and unlocking exclusive content, our audience enjoyed an M-rated appetizer that left them ravenous for the full experience of the game.