The [a]list Brand Leadership Group

Every generation of consoles leads the way with a wide variety of off road racing for one very good reason, gamers love racing off road. Baja dipped in early with a dip into the desert-racing scene south of the border. What set it apart was the wide variety of vehicles and in-your-face graphics. Our direction was to throw the consumer into the very feeling of flying through the sand-sprayed air with every piece of creative.