The [a]list Brand Leadership Group

Hero or villain, the next legend is you! With this notion in mind, we created a fun and shareable experience to accompany the release of DC Universe Online. Utilizing a custom built Facebook page, we created a mini-destination for fans to unite, learn and win! Using a number of tactics, we crafted a visually striking page that allowed players to win exclusive in-game items, while at the same time offered those new to the property a gateway into the exciting DC Universe™ Online. Add in a few quizzes and an interactive profile questionnaire for players to hone their knowledge and determine their fate, and you had a wickedly fun fan page that kept the audience engaged while drawing return visits to boot!