The [a]list Brand Leadership Group

Project Gotham Racing 3 is the latest outing in a line of almost photo-realistic aspirational supercar racers from Microsoft. The tagline perfectly captures the arrogant, cocky feel of the racer, while the gritty, distressed hero imagery reflects perfectly the blurring of reality as speeds reach the improbable. Another of our XBOX 360 launch title efforts, PGR3 should be one wild ride!