The [a]list Brand Leadership Group

Rubi Malone is a kick-ass, take-no-prisoners kind of gal with plenty of attitude, style and killer instincts. In Wet, Rubi wreaks havoc through a highly stylized experience that seamlessly blends gunplay, sword kills and over-the-top acrobatics. In order to find a new and original spin on the typical murder-and-mayhem of action games, we created a series of three viral videos featuring Rubi's unfortunate victims in the aftermath of their fatal encounters with this whiskey-swilling femme fatal. Each video begins just as sexy Rubi leaves the scene, and reveals the poor guys who were caught in her crosshairs. They, oddly enough, not only think highly of the seductive beauty that just slaughtered them, but some even break out in song as they wistfully recall how they 'took a shot at love' - but, in the end, true love blew them away. These viral videos oozed with a dark humor that led to avid re-watchability. We then housed these videos in a super cool web site featuring gorgeous full screen video gameplay transitions and utilized the grindhouse texture of the game (complete with hip 70s music).