Our Orchestra Tech blends social and data sciences into creative solutions for progressive marketers.
a.network’s Orchestra Tech was created by marketing science professionals to ensure total data transparency that fosters trust for clients.
Using a.network’s proprietary code and trusted data sources, Orchestra Tech incorporates integrated solutions for consumer journey orchestration, content creation and data analysis. But Orchestra Tech also goes beyond the boundaries of the standard Marketing Cloud to include audience acquisition, influencer matching, and more.
Because this data can’t be manipulated to create untruthful campaign results, this trust allows for real partnerships and consolidation of work with all stakeholders.
Orchestra Tech not only provides better insights based on marketing science, but also increases confidence on the part of our clients to consolidate work with a.network. As a result, we now have a platform battle-tested and used by in-house marketing departments of top Fortune 100 companies.
Orchestra Tech includes:
Social Index, the industry standard for evaluating the worth of earned media. Our proprietary Social Index has helped over 3,000 companies track the ROI of their social media, influencer, and content marketing campaigns across all social media channels. It assembles the most data points possible for the most precise engagement metrics available.
MarSci Research Software and Services
Our suite of proprietary and third-party research tools measure brand perception, consumer sentiment, competitive trends, and industry landscapes that are analyzed to provide recommendations for business and brands, as well as creative strategies for executing massive optimization.
Advanced Analytics Services, data science consultation that provides both projections and forecasts at the onset of marketing planning as well as ongoing measurement and reporting to optimize paid, owned, and earned initiatives and executions.
Media Data Management Solutions, our data intelligence platform that centralizes marketing data across disparate sources, automates data ingestion and modeling, and provides the capability for real-time analysis.
Fully Customizable Dashboards, our data visualization solution based on web technologies, allowing for highly sophisticated and flexible data visualization designs with complex filtering and KPI inclusion capabilities.
Influencer Workflow and Reporting Software from ION, our Influencer Orchestra Network.
Influencer Channel Network (ICN), which delivers custom, scalable, brand-owned influencer channels.
Brand Soulmates listening tools, which gather and interpret market intelligence. We use this patent-pending influencer discovery technology, which employs psychometric analysis along with our unique method for creating meaning out of social speech, to match brands with their ideal online content creators. (Coming late 2020)
Brand Trust Index, in which the most important element of brand valuation, the trust consumers have in that brand, is defined into actionable dimensions. (Coming 2021)
A Virtuous Cycle
Optimized by the virtuous cycle of Listen, Create, and Share, our holistic line of connected platforms, products and subscription services help brands achieve their marketing goals by transforming data into influence.
It all starts with [a] Intelligence, our data warehouse, which powers everything we do.