# Ayzenberg Group | Creating and Sharing Brand Stories

> Ayzenberg Group is a social-first, fully integrated brand acceleration network with three decades of expertise in creating and sharing brand stories for a wide range of forward-thinking companies.

## Pages

- [Ayzenberg Work - Insurance](https://www.ayzenberg.com/insurance): Case studies and work examples of Ayzenberg's work with insurance clients.
- [Ayzenberg Creative AI](https://www.ayzenberg.com/ayzenberg-creative-ai)
- [Creative and Branding](https://www.ayzenberg.com/creative-and-branding)
- [Gaming Work](https://www.ayzenberg.com/gaming): Our case studies, projects and campaigns for gaming clients.
- [Marketing Science](https://www.ayzenberg.com/marketing-science): Deriving data-driven intelligence from the deluge of digital information.
- [Careers | Ayzenberg](https://www.ayzenberg.com/careers): We’re a Frontline agency. Creative, driven by data, shared with vision. Listening. Creating. Sharing. Nimbly bringing it all together: that’s what we do. And we can do it for you.
- [Careers - Jobs (Placeholder for a Non-CMS Page)](https://www.ayzenberg.com/careers/jobs)
- [Media](https://www.ayzenberg.com/media): Data-focused planning and buying strategies that optimize campaigns.
- [Social](https://www.ayzenberg.com/social): Experts at creating and sharing brand stories.
- [Digital + Technology](https://www.ayzenberg.com/digital-technology): Bridging technology and digital content to create engaging interactive user experiences.
- [Bringing Games To The Market](https://www.ayzenberg.com/bringing-games-to-the-market): Insights on game publishing and monetization as well as the state of game marketing and advertising.
- [Education Work](https://www.ayzenberg.com/education): Education Work
- [Contact | Ayzenberg](https://www.ayzenberg.com/contact): Get in touch with us.
- [MYCAD - Multicultural Youth in Creative Advertising and Design](https://www.ayzenberg.com/mycad): Multicultural Youth in Creative Advertising and Design (MYCAD) was founded at Ayzenberg to bring volunteer professionals from our staff into local high school classrooms to inspire underserved young people to pursue careers in our industry.
- [Marketing Today Podcast with Alan B. Hart](https://www.ayzenberg.com/marketing-today): AList and Ayzenberg Group are proud to present "Marketing Today with Alan Hart," a weekly podcast where host Alan B. Hart interviews leading global marketing professionals and business leaders
- [Insights](https://www.ayzenberg.com/insights-all): Covering cutting-edge marketing innovation with deep-dive reporting.
- [About Ayzenberg Group](https://www.ayzenberg.com/about): Ayzenberg Group is a social-first, fully integrated brand acceleration network with three decades of expertise in creating and sharing brand stories for a wide range of forward-thinking companies.
- [Tongva Times](https://www.ayzenberg.com/tongva-times): We worked in tandem with the Gabrielino-Tongva tribe to create Tongva Times, a new typeface utilizing symbols and motifs which reflect their culture and history.
- [What We Do At Ayzenberg Group](https://www.ayzenberg.com/what-we-do): Ayzenberg Group's offerings span multiple disciplines including creative, media, influencer marketing, marketing science, digital and more. Listen > Create > Share with us.
- [Privacy Policy](https://www.ayzenberg.com/privacy-policy): Your privacy is paramount. Review Ayzenberg.com's Privacy Policy to learn how we use and protect your data.
- [Technology Work](https://www.ayzenberg.com/technology): Work we've done for clients in the Technology space.
- [sp[a]ce gallery](https://www.ayzenberg.com/space): Three years in the making, sp[a]ce is a Kunsthaus project for showcasing the work of progressive local and international artists.
- [Our Leadership Team](https://www.ayzenberg.com/people): Meet the leadership at Ayzenberg Group.
- [Terms Of Use](https://www.ayzenberg.com/terms-of-use): Ayzenberg.com's Terms of Use
- [Cookies Policy](https://www.ayzenberg.com/cookies-policy): Ayzenberg.com Cookies Policy
- [Work | Ayzenberg](https://www.ayzenberg.com/work-all): We’re a Frontline agency. Creative, driven by data, shared with vision. Listening. Creating. Sharing. Nimbly bringing it all together: that’s what we do. And we can do it for you.
- [Pasadena HQ](https://www.ayzenberg.com/pasadena-office)
- [Audience Measurement Insights](https://www.ayzenberg.com/audience-measurement): Interviews and analysis on audience measurement, data science and earned media valuation.
- [Entertainment & Lifestyle Work](https://www.ayzenberg.com/entertainment-and-lifestyle): Work that Ayzenberg Group has created for clients in the entertainment and lifestyle space.
- [Brand-Building Insights](https://www.ayzenberg.com/brand-building): Insights from Ayzenberg related to creative production
- [Products](https://www.ayzenberg.com/products)
- [Creative @ Scale Insights](https://www.ayzenberg.com/creative-at-scale): Surveying the latest news and updates in the world of influencer marketing.
- [Future Of The Web Insights](https://www.ayzenberg.com/future-of-the-web): Insights related to the state of digital from leaders in the field.
- [Publishing](https://www.ayzenberg.com/publishing)
- [Influencer](https://www.ayzenberg.com/influencer): Matching brands with their soulmates.
- [Accessibility Statement](https://www.ayzenberg.com/accessibility-statement)
- [Local Language Information](https://www.ayzenberg.com/local-language-information)

## Categories

- [Insights](https://www.ayzenberg.com/insights)
- [Work](https://www.ayzenberg.com/work)

## Articles

- [Know Your Audience - Episode 10: Volume Without Value](https://www.ayzenberg.com/insights/know-your-audience-episode-10-volume-without-value): Nearly half of consumers say AI has made content worse — and trust in AI search is collapsing faster than anyone projected.
- [Know Your Audience - Episode 9: The 500-Question Customer](https://www.ayzenberg.com/insights/know-your-audience-episode-9-the-500-question-customer): A thin profile gives you a plausible average. Modeling a real customer takes depth — how much data it actually takes, and why the model matters less.
- [Know Your Audience - Episode 8: What LLMs Get Right, and Wrong, About Your Customers](https://www.ayzenberg.com/insights/know-your-audience-episode-8-what-llms-get-right-and-wrong-about-your-customers): LLMs can simulate your customers — sometimes. New research maps exactly when they're reliable and when they'll mislead you with complete confidence.
- [Know Your Audience - Episode 7: The Focus Group That Never Ends](https://www.ayzenberg.com/insights/know-your-audience-episode-7-the-focus-group-that-never-ends): Synthetic respondents are everywhere now — but a stand-in is only as good as the data it’s built on. Inside the focus group that never ends.
- [Know Your Audience - Episode 6: Demographics Are Breaking](https://www.ayzenberg.com/insights/know-your-audience-episode-6): Age and income no longer predict what your customers do. Why demographic targeting is breaking — and what it takes to understand buyers now.
- [Introducing: The Gen Alpha Report](https://www.ayzenberg.com/insights/introducing-the-gen-alpha-report): This March, Ayzenberg and Soulmates.ai collaborated with eMarketer to release our Gen Alpha Report, documenting how the largest generation in human history acts as consumers, digital citizens, and AI adopters.
- [Know Your Audience - Episode 5: Your Two Audiences - The Human Who Wants Soul and the Machine That Wants Metadata](https://www.ayzenberg.com/insights/know-your-audience-episode-5): You now have two audiences with opposite taste - the human who wants soul, and the machine that decides whether the human ever sees you.
- [Know Your Audience - Episode 4: The Confidence Gap](https://www.ayzenberg.com/insights/know-your-audience-episode-4-the-confidence-gap): 93% of marketers say AI helps them understand customers. 53% of consumers agree. What’s driving the forty-point confidence gap.
- [Kow Your Audience - Episode 3: The Part of the Shopping Journey Your Brand Can’t See](https://www.ayzenberg.com/insights/know-your-audience-episode-3): Forty-two percent of consumers used AI to shop in the past month. Product discovery is now the most adopted personal AI task — and the only one still growing.
- [Know Your Audience - Episode 2: The CX Platform Shakeout — and What It Means That the CMO Role Is Changing at the Same Time](https://www.ayzenberg.com/insights/know-your-audience-episode-2): The CX platforms brands depend on are under financial pressure — and the CMO role is being redefined at the same time.
- [Know Your Audience - Episode 1: Seventy Million Dollars and the End of the Survey Era](https://www.ayzenberg.com/insights/know-your-audience-episode-1): A $70M revenue case, the co-creator of NPS questioning his own metric, and three new synthetic audience developments — in a single week. What it means for marketers.
- [Resident Evil Requiem](https://www.ayzenberg.com/work/resident-evil-requiem): Capcom collaborated with Ayzenberg, Nomadic and key partners to launch Resident Evil Requiem through a full funnel, integrated, theatrical-style campaign across social, digital, CTV, programmatic, search and out of home.
- [Introducing Ayzenberg's BrandOS: Our Evolution of Listen, Create, Share](https://www.ayzenberg.com/news/brandos): Ayzenberg BrandOS is the always-on operating system redefining how brands listen, create, and share in the age of AI-powered audience intelligence.
- [18th Annual Shorty Awards Finalist: Microsoft Developer TikTok](https://www.ayzenberg.com/news/18th-annual-shorty-awards-finalist-microsoft-developer-tiktok): Our work for the Microsoft Developer TikTok channel is a 18th Shorty Awards finalists across three categories (Technology, Community Engagement, and TikTok Presence).
- [CES 2026: Trust Scales Impact in the Age of AI and Creators](https://www.ayzenberg.com/insights/ces-2026-trust-scales-impact-in-the-age-of-ai-and-creators): CES 2026 insights on Gen Z, creators, and AI mediation. Why trust-first marketing and opt-in experiences win, and how Soulmates.ai reduces risk in strategy for teams.
- [ LEGO Batman Joins The Game Awards 2025](https://www.ayzenberg.com/work/lego-batman-joins-the-game-awards-2025): We had the pleasure of attending and bringing along a very special +1 to introduce WB Games’ LEGO Batman: Legacy of the Dark Knight trailer on the big screen.
- [Mercury Insurance Returns with Season 2 of Life Pro Tips Campaign](https://www.ayzenberg.com/work/mercury-insurance-returns-with-season-2-of-life-pro-tips-campaign): Mercury Insurance returns with Season 2 of its Life Pro Tips campaign, sharing relatable stories and everyday “life hacks” that highlight how smart decisions save time, reduce stress, and reflect Mercury’s people-first approach to insurance.
- [LEGO Batman: Legacy of the Dark Knight Social Announcement](https://www.ayzenberg.com/work/lego-batman-legacy-of-the-dark-knight-social-announcement): We teamed up with Warner Bros. Games at gamescom 2025 to launch LEGO Batman: Legacy of the Dark Knight with an AR Snapchat filter, live social content, and a custom print piece—bringing Gotham to life online and on the show floor.
- [Inside Bethesda’s 'Oblivion Remastered' Launch: A Celebration of Nostalgia, Creativity, and Community](https://www.ayzenberg.com/work/inside-bethesdas-oblivion-remastered-launch-a-celebration-of-nostalgia): Celebrate Bethesda's Oblivion Remastered relaunch through animation, cosplay, and community livestreams, showcasing the passion that propelled it to the top of Steam charts.
- [San Diego Comic‑Con 2025: Brand Marketer Guide](https://www.ayzenberg.com/insights/san-diego-comic-con-2025-brand-marketer-guide): San Diego Comic-Con 2025 offers brands a chance to engage passionate fan communities—if they know how to show up. From immersive activations to guerrilla street tactics, here’s what marketers need to know to make Comic-Con count.
- [Ayzenberg’s Tim Schauer to Join Luma AI Roundtable at Digital Hollywood AI Summit 2025](https://www.ayzenberg.com/news/ayzenbergs-tim-schauer-to-join-luma-ai-roundtable-at-digital-hollywood-ai): Ayzenberg AI Artist Tim Schauer will join a distinguished Luma AI roundtable at the Digital Hollywood AI Summit 2025, exploring how cutting-edge AI technologies are reshaping creativity, storytelling, and media production.
- [Gamescom 2025: What to Expect at Europe's Largest Gaming Event](https://www.ayzenberg.com/insights/gamescom-2025-what-to-expect-at-europes-largest-gaming-event): Get ready for Gamescom 2025 in Cologne.
- [Creative AI News: May 30th, 2025](https://www.ayzenberg.com/insights/creative-ai-news-june-30th-2025): AI is pushing the boundaries of video and gaming experiences this year. Here's what we're following.
- [Siege Hits Different: Celebrating Real Players in Rainbow Six Siege X’s Global Launch](https://www.ayzenberg.com/work/celebrating-real-players-in-rainbow-six-siege-x-launch): Big-budget cinematics are cool, but Siege hits different. For Siege X, we put real players front and center. See how authentic community voices drove our campaign.
- [Ayzenberg Proudly Sponsors the First-Ever Collegiate Games Challenge](https://www.ayzenberg.com/news/ayzenberg-proudly-sponsors-the-first-ever-collegiate-games-challenge): Ayzenberg is proud to sponsor the inaugural Collegiate Games Challenge, empowering the next generation of industry leaders.
- [17th Annual Shorty Awards: Audience Honor](https://www.ayzenberg.com/work/17th-annual-shorty-awards-audience-honor): Our nostalgic, Y2K-inspired video for Xbox Design Lab's Cipher Series Translucent Elite Controllers earned the Audience Honor in Product Feature Video at the 17th Annual Shorty Awards.
- [Ayzenberg Joins Industry Leaders at GamesBeat Summit 2025 Roundtable on Talent and Inclusion](https://www.ayzenberg.com/news/ayzenberg-joins-industry-leaders-at-gamesbeat-summit-2025): Ayzenberg joins industry leaders at GamesBeat Summit 2025 for a roundtable on advancing underrepresented talent in gaming. Learn how mentorship, networking, and community-building are shaping the future of the industry.
- [Weaving the Magic: Tapping Into Influencer Storytelling for ‘South of Midnight’](https://www.ayzenberg.com/work/weaving-the-magic-tapping-into-influencer-storytelling-for-south-of-midnight): Leveraging the popular "Storytime" format, we invited influencers to narrate ‘South of Midnight’ protagonist Hazel’s journey through a Southern Gothic world rich with folklore, mystery, and drama.
- [Join Ayzenberg at ThinkLA's 2025 Gaming Brunch: The Changing Face of Play](https://www.ayzenberg.com/news/join-ayzenberg-at-thinklas-2025-gaming-brunch-the-changing-face-of-play): Join Ayzenberg at ThinkLA’s Gaming Brunch, presented by Activision + Blizzard Media. Discover how brands can authentically engage gamers through creative ad experiences, influencers, and innovative partnerships in gaming.
- [Ayzenberg Named Shorty Awards Finalist Across Three Categories for Work with Riot Games and Xbox](https://www.ayzenberg.com/news/ayzenberg-2025-shorty-awards-finalist-xbox-riot): Ayzenberg’s campaigns for Riot Games and Xbox have earned finalist spots in three 2025 Shorty Awards categories, recognizing excellence in digital marketing and social media.
- [Behind the Scenes: How AI Artist Tim Schauer Created "Fetch"](https://www.ayzenberg.com/news/behind-the-scenes-how-ai-artist-tim-schauer-created-fetch): Discover how Ayzenberg's AI artist Tim Schauer created the short film 'Fetch,' winner of Best Comedy at the Los Angeles Film Awards, utilizing generative AI tools like Luma Ray2.
- [EA SPORTS™ College Football 25 on Game Pass Ultimate and EA Play](https://www.ayzenberg.com/work/ea-sports-college-football-25-on-game-pass-ultimate-and-ea-play): From announce videos to sweepstakes rollout, we partnered with Xbox to make EA SPORTS™ College Football 25's Game Pass Ultimate launch unforgettable.
- ['Game Change’: The New Rules of Brand Engagement at SXSW 2025](https://www.ayzenberg.com/insights/game-change-the-new-rules-of-brand-engagement-at-sxsw-2025): The future of brand engagement isn't just about media buys—it's about community, culture, and creativity. At SXSW 2025, marketing leaders from L'Oréal and NBCUniversal unpacked the new playbook.
- [The Rise of the BrandOS: Ayzenberg’s AI-Powered Marketing Intelligence Solution](https://www.ayzenberg.com/insights/the-rise-of-the-brand-algorithm-ayzenbergs-ai-powered-marketing-intelligence): Ayzenberg's continuously evolving AI ecosystem, driven by a proprietary BrandOS, creates a powerful feedback loop that enhances marketing effectiveness with each iteration.
- [From TV Screens to Social Streams: Super Bowl LIX’s Advertising Scorecards](https://www.ayzenberg.com/insights/from-tv-screens-to-social-streams-super-bowl-lixs-advertising-scorecards): A look at rankings from USA Today’s Ad Meter, Ad Age, Adweek, and Social Index EMV Meter to reveal which brands won Super Bowl LIX—and why.
- [Social Index EMV Meter: Unveiling the Top 10 Super Bowl LIX Social Campaigns](https://www.ayzenberg.com/insights/social-index-emv-meter-measuring-super-bowl-lixs-most-impactful-brand): The Social Index EMV Meter: Super Bowl LIX Edition quantifies brand impact, analyzing Earned Media Value (EMV) across platforms to determine which brand campaigns drove the most audience interaction—not just passive impressions.
- [The Explosive Advertising Experience: How AI, 3D, XR, and Spatial Computing Are Shaping the Future of Marketing](https://www.ayzenberg.com/insights/the-explosive-advertising-experience-ces-2025): At CES 2025, industry leaders dove into how AI, spatial computing, 3D, and XR are transforming advertising. From AI-generated campaigns to synthetic influencers and immersive digital layers, the future of marketing is here.
- [Hatsune Miku x Fortnite Festival Teaser Trailer](https://www.ayzenberg.com/work/hatsune-miku-x-fortnite-festival-teaser-trailer): The teaser trailer for Hatsune Miku’s Fortnite Festival Season 5 highlights her five-part playable concert. Featuring iconic tracks and striking visuals, it offers a glimpse into the collaboration that brought the virtual pop star into Fortnite’s world.
- [XDefiant: Season 3 Reveal Trailer](https://www.ayzenberg.com/work/xdefiant-season-3-overview-the-final-update-trailer): XDefiant’s Season 3 Reveal Trailer showcases new maps, weapons, and the Assassin faction from Assassin’s Creed. A heartfelt farewell to a game defined by bold creativity, passionate players, and unforgettable moments.
- [Karol G x Fortnite Festival Teaser Trailer](https://www.ayzenberg.com/work/karol-g-x-fortnite-festival-teaser-trailer): Karol G made history as the first Latina to headline Fortnite Festival Season 5 with a neon-lit, five-part playable concert. Featuring hits like "Oki Doki" and "Cairo," this groundbreaking event celebrated her artistry in Fortnite’s immersive universe.
- [Influencers Take Center Stage in Ayzenberg’s Squid Game: Unleashed Campaign](https://www.ayzenberg.com/work/netflix-games-ayzenberg-squid-game-unleashed-influencer-campaign): Netflix Games & Ayzenberg launched Squid Game: Unleashed with influencer activations, fan events, & social media campaigns, including a TGAs takeover, TikTok filters, & gameplay demos, bringing the iconic series to life for millions worldwide.
- [Maximizing Impact with Earned Media Value: The Game Awards 2024](https://www.ayzenberg.com/insights/maximizing-impact-with-earned-media-value-the-game-awards-2024): Dive into our breakdown of top EMV performers from the The Game Awards 2024, powered by insights from Social Index.
- [Lessons from AI in Healthcare for the Marketing and Advertising Industry](https://www.ayzenberg.com/insights/mastering-prompts-for-the-ai-marketing-intelligence-lab-ayzenberg-ai): Discover how the AI Marketing Intelligence Hub from Ayzenberg Group transforms marketing strategies with cutting-edge AI tools. Learn to craft effective prompts for enhanced insights and creative solutions, inspired by lessons from AI in healthcare.
- [The Game Awards 2024 Guide: Everything You Need to Know](https://www.ayzenberg.com/insights/the-game-awards-2024-everything-you-need-to-know): We've got your guide to the greatest hits at The Game Awards. Discover everything you need to know about this year's TGAs, celebrating 10 years of gaming excellence on December 12, 2024, at the Peacock Theater in Los Angeles.
- [Ayzenberg's Comprehensive Guide to Mastering AI Collaboration](https://www.ayzenberg.com/insights/ayzenbergs-comprehensive-guide-to-prompt-engineering): Unlock the power of AI in creative marketing with Ayzenberg's comprehensive guide to prompt engineering. Learn advanced techniques, real-world applications, and future-proof your skills in this in-depth exploration of AI collaboration.
- [Ayzenberg's Creative Showcase for Xbox at Gamescom 2024](https://www.ayzenberg.com/work/ayzenberg-creative-showcase-for-xbox-at-gamescom-2024): Discover how Ayzenberg and Xbox created an unforgettable fan-first experience at Gamescom 2024, featuring real-time social engagement and exclusive content from 'Opening Night Live.'
- [Mercury Insurance: Life Pro Tips Campaign](https://www.ayzenberg.com/work/mercury-insurance-life-pro-tips-campaign): Explore Ayzenberg's creative journey with Mercury Insurance, where our videos bring 'Confident Maximizers' to life.
- [From Trailers To Talent: Ayzenberg's Diverse Projects Shine On Clio Entertainment Awards' 2024 Shortlist](https://www.ayzenberg.com/news/clio-entertainment-awards-2024-shortlist): Explore our recent projects that have earned a spot on the 2024 Clio Entertainment Awards shortlist, highlighting innovative storytelling and impactful campaigns across gaming and entertainment.
- [The Evolution of Search and the Importance of "Share of Model" for Brands](https://www.ayzenberg.com/insights/the-evolution-of-search-and-the-importance-of-share-of-model-for-brands): Discover the importance of "share of model"—a new metric for brands to measure their visibility and influence within AI-powered search tools like ChatGPT and Google’s SGE.
- [Ayzenberg’s Guide to TwitchCon 2024](https://www.ayzenberg.com/insights/ayzenbergs-guide-to-twitchcon-2024): Since TwitchCon’s debut in 2015, the event has evolved from a gathering of streamers and fans into a global cultural phenomenon. Here's a look at what's in store this weekend at TwitchCon 2024 in San Diego.
- [Call of Duty Warzone Mobile (Activision)](https://www.ayzenberg.com/work/call-of-duty-warzone-mobile-activision): We pulled out all the stops with our latest influencer discovery and creative ideation project for Activision and Call of Duty Warzone Mobile
- [Cash App x Ayzenberg: Rebuilding Brand Trust In The Age Of Skepticism](https://www.ayzenberg.com/insights/cash-app-ayzenberg-rebuilding-brand-trust-in-the-age-of-skepticism): Ayzenberg’s Marketing Science team recently partnered with Cash App to understand who their social media followers actually were and which messaging enhanced trust in the brand with their users.
- [Star Wars Outlaws Launch Trailer (Ubisoft)](https://www.ayzenberg.com/work/star-wars-outlaws-launch-trailer-ubisoft): Get ready to pull off the greatest heist the Outer Rim has ever seen on August 30th.
- [Ayzenberg’s Guide to Gamescom 2024](https://www.ayzenberg.com/insights/ayzenbergs-guide-to-gamescom-2024): Gamescom 2024 is shaping up to be an event to remember, with leading gaming giants like Xbox, Capcom, and EA bringing their best to the show. Whether you're a seasoned attendee or a first-timer, here's what you need to know.
- [Scripted Reality: How AI is Represented in the Media](https://www.ayzenberg.com/insights/scripted-reality-how-ai-is-represented-in-the-media): AI has become an integral part of our everyday lives. Within, we're exploring its representation within entertainment media and how that impacts the technology and society's embrace of it.
- [Xbox Games Showcase 2024: Unleashing the Future of Gaming](https://www.ayzenberg.com/work/xbox-games-showcase-2024-unleashing-the-future-of-gaming): We love a good co-op. From creating visually stunning IDs to capturing every exciting moment, we’re honored to have helped Xbox bring their showcase event to life for audiences across social and around the world.
- [Navigating the Evolution of Influencer-Led Social Commerce](https://www.ayzenberg.com/insights/navigating-the-evolution-of-influencer-led-social-commerce): For years, the team at Ayzenberg has observing the gradual blurring of lines between entertainment and shopping. We're delving into the role livestreams, sponsorships, and platforms like TikTok Shop have had in reshaping the landscape of modern shopping.
- [Introducing Ayzenberg AI: Your Expert Marketing Consultant and Research Assistant](https://www.ayzenberg.com/insights/introducing-ayzenberg-ai-your-expert-marketing-consultant): Ayzenberg AI (BETA) streamlines 25 years of social brand acceleration strategies, providing trusted insights and tactics used in global campaigns in the form of a personal virtual consultant.
- [League of Legends (Riot Games)](https://www.ayzenberg.com/work/social-case-study-league-of-legends-riot-games): Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very specific player community authentically, all while keeping them consistently entertained, every day, month over month?
- [Assassin's Creed Mirage: Official Story Trailer](https://www.ayzenberg.com/work/assassins-creed-mirage-official-story-trailer): Our trailer for Ubisoft's Assassin's Creed Mirage
- [The Trust Equation: Why EMV Is A Key Metric For Brand Trust](https://www.ayzenberg.com/insights/the-trust-equation-why-emv-is-a-key-metric-for-brand-trust): In a world full of skepticism, one commodity stands above all else: trust. Consumers crave it. Businesses desperately need it. Yet, building and maintaining trust is an ever-evolving challenge.
- [SXSW 2024: If You Build It, They Will Come - Brands Enter The Metaverse Through ROBLOX, Fortnite](https://www.ayzenberg.com/insights/sxsw-2024-if-you-build-it-they-will-come-brands-on-roblox): At the SXSW 2024 panel “Next Generation Entertainment: Gaming and Content Creation Innovators,” speakers from @Roblox, @supersocialplay and @onistudiosgg made the case for brands to craft their own worlds within these immersive 3D spaces.
- [AI, Connected-Devices And Biotech: Inside Amy Webb’s 2024 Emerging Tech Trends Report Panel At SXSW 2024](https://www.ayzenberg.com/insights/ai-connected-devices-and-biotech-inside-amy-webbs-2024-emerging-tech-trends-report-sxsw2024): AI, the connected ecosystem of ‘Things’ and advancements in biotechnology are going to disrupt just about everything, according to The Future Institute's 17th Emerging Tech Trends Report.
- [Carnegie Mellon University x Ayzenberg: Can A Brand Be Your Friend?](https://www.ayzenberg.com/news/carnegie-mellon-university-x-ayzenberg-can-a-brand-be-your-friend): Ayzenberg's digital and marketing science teams sought support from the bright minds at Carnegie Mellon University's Arts Management & Technology Laboratory to help us understand a vital question: can a brand be your friend?
- [Halo Series Season 2 Advocacy Campaign: ONI Discord ARG](https://www.ayzenberg.com/work/halo-series-season-2-advocacy-campaign-oni-discord-arg): Together with Paramount+, we set out to win the trust and advocacy of longstanding, loyal, and passionate stakeholders of the Halo IP leading up to the release of Season 2 of the Halo television series with a strategic social partnership.
- ["Where's Bailey?" An AR Experience From Mercury Insurance and LA Kings](https://www.ayzenberg.com/work/wheres-bailey-ar-activation-from-mercury-insurance-and-la-kings): During home games, the Los Angeles Kings, in collaboration with Mercury Insurance and Ayzenberg Group, are introducing an innovative augmented reality experience at the Crypto.com Arena called "Where’s Bailey?"
- [The Elder Scrolls Online: Gold Road CG Cinematic](https://www.ayzenberg.com/work/the-elder-scrolls-online-gold-road-cg-cinematic): We worked our magic alongside creative partners The Mill to create a CG cinematic for the upcoming title, The Elder Scrolls Online: Gold Road, the next chapter in the 10-year adventure.
- [Bringing Balance to the Brand Trust Deficit](https://www.ayzenberg.com/insights/bringing-balance-to-the-brand-trust-deficit): By leveraging earned media on social platforms, brands can bypass traditional media channels that are viewed with skepticism and directly engage with their audience more transparently and genuinely.
- [AI Horizons Expanded: Unveiling the Future at CES 2024](https://www.ayzenberg.com/insights/ces-2024-ai-news): We're sharing some of the major announcements and trends from CES 2024 where AI has taken center stage.
- [Building A Cozy Community - Palia Case Study](https://www.ayzenberg.com/work/building-a-cozy-community-palia-case-study): How do you turn an audience into a community and a community into a movement? For the cozy online game Palia from developer Singularity 6, it began with gentle humor, kind content and compassionate community management.
- [The Beef Behind Nike's 'Cactus Mac' Sneakers](https://www.ayzenberg.com/insights/the-beef-behind-nikes-cactus-mac-sneakers): A look at the recent Nike collaboration (and marketing stunt) between John McEnroe and Travis Scott.
- [The 2023 Game Awards In Review](https://www.ayzenberg.com/news/the-2023-game-awards-in-review): We're acknowledging some of the big wins from friends of the agency including Street Fighter 6, Hi-Fi Rush, Resident Evil and more.
- [Future Trash's FOAD Journey: Unleashing Creativity In Fortnite With UEFN](https://www.ayzenberg.com/insights/future-trashs-foad-journey-unleashing-creativity-in-fortnite-with-uefn): Q&A with Future Trash CEO Kevin Marciano on FOAD's Video Game Awards nomination digging into the inspiration behind creating FOAD in Fortnite, tips for launching a new IP using the UEFN and what the future holds for the IP.
- [Microsoft Education Anthem Spot](https://www.ayzenberg.com/work/microsoft-education-anthem-spot): Our anthem spot for Microsoft Education which took us from Birmingham, UK to New Delhi, India to share how Microsoft unlocks limitless learning for young students around the world.
- [Spending A Day At GamesBeat NEXT 2023](https://www.ayzenberg.com/news/spending-a-day-at-gamesbeat-next-2023): Thoughts on the sights and sounds at GamesBeat NEXT 2023 from Account Supervisor Lauren Treichak
- [Ayzenberg Takes Home 8 Clio Entertainment Awards In 2023](https://www.ayzenberg.com/news/ayzenberg-takes-home-8-clio-entertainment-awards-in-2023): Ayzenberg took home 8 awards from this year's Clio Entertainment Awards for work on Assassin's Creed Mirage, Tom Clancy's Rainbow Six Siege and The Elder Scrolls Online.
- [Thinking About Advertising On The Las Vegas Sphere? Here’s What You Need To Know](https://www.ayzenberg.com/insights/thinking-about-advertising-on-the-las-vegas-sphere-heres-what-you-need-to): Observations about the importance of social media and global reach for Sphere campaigns, while also examining some yet-to-be-explored integrations between the different amenities and spaces in the Sphere.
- [Girling Online: Gender, Gen Z, And Female Gamers](https://www.ayzenberg.com/insights/girling-online-gender-gen-z-and-female-gamers): Reaching Gen Z requires a more nuanced understanding of gender than what was common in the past when reaching audiences divided along lines of sex. This extends to the world of gaming marketing, posing new challenges for brands.
- [Dispelling Marketer Fears During Spooky Season](https://www.ayzenberg.com/insights/dispelling-marketer-fears-during-spooky-season): It’s the spookiest time of the year. Just this week, Jason Notte got the download from CMOs at companies including Lenovo, Hubspot, iHeartMedia and others about what’s keeping them up at night.
- [Marketing And CX Are Two Sides Of The Same Coin With Nicholas Zeisler And Muriel Lotto, Fractional CXO And CMO, Respectively](https://www.ayzenberg.com/insights/marketing-and-cx-are-two-sides-of-the-same-coin-podcast): In this episode, Alan speaks with fractional CXO Nicholas "Z" Zeisler and fractional CMO Muriel Lotto about how they met, what they have learned by combining their expertise and more.
- [Munchkin Is Using Innovation As A Competitive Advantage - VP of Marketing, Kristin Pagano](https://www.ayzenberg.com/insights/munchkin-is-using-innovation-as-a-competitive-advantage): As the Vice President of Marketing, Kristin Pagano oversees all strategies and tactics designed to grow the Munchkin business.
- [Ayzenberg Makes 2023 Clio Entertainment Awards Shortlist](https://www.ayzenberg.com/news/ayzenberg-makes-2023-clio-entertainment-awards-shortlist): Our shortlisted entries for the 2023 Clio Entertainment Awards include several nominations in multiple categories for Tom Clancy's Rainbow Six Siege and The Elder Scrolls Online: Necrom.
- [Brevo Is Adapting, Rebranding, And Expanding With Global CMO, Isabelle Guis](https://www.ayzenberg.com/insights/brevo-is-adapting-rebranding-and-expanding-global-cmo-isabelle-guis): How Brevo is changing the dynamics of their offering mix, and the adaptations they have to make as they move towards serving a new scale of enterprise clientele while maintaining their longstanding small business customers.
- [Wendy's Is A Challenger Brand With Spicy Nuggs And Spicier Posts](https://www.ayzenberg.com/insights/wendys-has-spicy-nuggs-and-spicier-posts-cmo-carl-loredo): Carl Loredo used to go to Wendy's every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work and eventually into his current role as Global Chief Marketing Officer.
- [How Ayzenberg Is Using Artificial Intelligence And Machine Learning](https://www.ayzenberg.com/insights/how-ayzenberg-is-using-artificial-intelligence-and-machine-learning): A look at how Ayzenberg Group is using AI across strategy, marsci, digital and creative—and the impact of Microsoft's recent Copilot announcents.
- [Take A Calculated Risk And Have Some Fun With Aron North, CMO Of Mint Mobile](https://www.ayzenberg.com/insights/take-a-calculated-risk-and-have-some-fun-with-aron-north-cmo-of-mint-mobile): Aron North is a lifelong Lakers fan who has been doing epic things as the Chief Marketing Officer at Mint Mobile since 2019.
- [Consumer-Focused Product Development And Go-To-Market Strategy With Stacey Andrade-Wells, VP Of Marketing At Liquid I.V.](https://www.ayzenberg.com/insights/consumer-focused-product-development-stacey-andrade-wells): In this episode, Alan and Stacy discuss what Liquid I.V. is, the evolution of the brand, how inclusivity is a core part of its strategy, and the future of the functional beverage industry as a whole.
- [The Ayzenberg Approach To Media Mix Modeling (MMM)](https://www.ayzenberg.com/insights/the-ayzenberg-approach-to-media-mix-modeling-mmm): Perspectives from our Media and Marsci team leaders on Media Mix Modeling and our collaborate approach.
- [Evolving Your Marketing In The Metaverse With Yon Raz-Fridman, Founder And CEO At Supersocial](https://www.ayzenberg.com/insights/evolving-your-marketing-in-the-metaverse-with-yon-raz-fridman-supersocial): Yon Raz-Fridman is an entrepreneur, repeat founder, and technology executive.
- [Step into Rift](https://www.ayzenberg.com/work/step-into-rift): Facebook-owned Oculus came to us with a tantalizing opportunity: partner with them to launch their groundbreaking consumer-grade VR system Oculus Rift. Our campaign kicked open the door to a new reality with a fully-integrated, full-funnel global campaign.
- [How To Drive Transformation And Use Data Wisely With Brigitte King, Chief Digital Officer At Colgate-Palmolive](https://www.ayzenberg.com/insights/how-to-drive-transformation-and-use-data-wisely-with-brigitte-king): Brigitte began her career at L'Oreal, where she spent 13 years progressing through increasingly senior roles, including Vice President, Deputy General Manager, and Chief Consumer Officer for the United States and Americas region.
- [Capturing Cultural Moments And Power Partnerships With Dave Skena, Global Chief Brand Officer At Krispy Kreme](https://www.ayzenberg.com/insights/capturing-cultural-moments-and-power-partnerships-with-dave-skena-global): Dave Skena remembers having his first Krispy Kreme doughnut at age 13, and even back then, he knew this company wasn't like the others.
- [Twitch Prime](https://www.ayzenberg.com/work/twitch-prime): space.camp and Amazon have partnered over the years to support key milestones for Twitch Prime and the evolution of the brand to Prime Gaming. We began our relationship around how Twitch Prime would show up on Amazon’s biggest day of the year – Prime Day.
- [Pokémon GO #CatchYours](https://www.ayzenberg.com/work/pokemon-go-catchyours): #CatchYours is a storytelling-driven campaign designed to unearth Pokémon GO stories from the existing community. Celebrating these authentic stories showed fence-sitters with preconceived notions that Pokémon GO has more to offer than they thought.
- [Having Integrity When Marketing To Small Businesses With Sarah Acton, CMO At BILL](https://www.ayzenberg.com/insights/having-integrity-when-marketing-to-small-businesses-sarah-acton-cmo-bill): Sarah Acton is the Chief Marketing Officer at BILL and brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets.
- [MARVEL Powers United VR](https://www.ayzenberg.com/work/marvel-powers-united-vr): Oculus Rift’s mission to create best-in-class, made-for-VR games reached a new high with Marvel Powers United VR. Our mission was clear—tell the world that the wait is over: You can finally become your favorite Marvel Super Heroes in VR.
- [Pokémon 25th Anniversary](https://www.ayzenberg.com/work/pokemon-25th-anniversary): 25th Anniversaries don’t come along that often, so when TPCi partnered with us to announce the iconic brand’s year-long celebration, the gears started spinning immediately.
- [Reaching Budget-Conscious Consumers: How Retail Media Can Support Social Commerce](https://www.ayzenberg.com/insights/how-retail-media-can-support-social-commerce): Even with inflation cooling and the US economy showing signs of resilience, many consumers feel significant financial pressure impacting how they shop and view their long-term financial security, according to recent research by Bankrate.
- [Dungeons & Dragons](https://www.ayzenberg.com/work/dungeons-and-dragons): D&D is a 50-year-old brand with a niche following. Our goal was to broaden their appeal to the masses despite a year full of disparate calendar beats with inconsistent levels of support.
- [Call of Duty](https://www.ayzenberg.com/work/call-of-duty): As Call of Duty’s social/digital AOR, we dug deep into our gaming audience expertise to reboot how COD does social. Determined to expand the brand’s stake in broader culture and create a more welcoming community, we were more than ready for this fight.

## Tags

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- [Mattel](https://www.ayzenberg.com/tag/mattel)
- [Peak Games](https://www.ayzenberg.com/tag/peak-games)
- [Sonic](https://www.ayzenberg.com/tag/sonic)
- [FoxNext](https://www.ayzenberg.com/tag/foxnext)
- [Influencers](https://www.ayzenberg.com/tag/influencers)
- [Earned Media Value](https://www.ayzenberg.com/tag/earned-media-value)
- [The Elder Scrolls Online](https://www.ayzenberg.com/tag/the-elder-scrolls-online)
- [Halo](https://www.ayzenberg.com/tag/halo)
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## People

- [Edgar Davtyan](https://www.ayzenberg.com/people/edgar-davtyan): Chief Financial Officer
- [Scott Cookson](https://www.ayzenberg.com/people/scott-cookson): EVP, Executive Creative Director, space.camp
- [Vincent Juarez](https://www.ayzenberg.com/people/vincent-juarez): Chief Media Officer
- [Cory Teale](https://www.ayzenberg.com/people/cory-teale): SVP, Integrated Marketing Operations
- [Chris Younger](https://www.ayzenberg.com/people/chris-younger): President
- [Eric Ayzenberg](https://www.ayzenberg.com/people/eric-ayzenberg): Chief Executive Officer and Founder
- [James Kim](https://www.ayzenberg.com/people/james-kim): VP, Integrated Marketing
- [Bill Buckley](https://www.ayzenberg.com/people/bill-buckley): SVP, Relationship Management
- [Michael Marina](https://www.ayzenberg.com/people/mmarina): SVP, Product and Technology
- [Steven Lai](https://www.ayzenberg.com/people/steven-lai): SVP, ION
- [Karen Daniel](https://www.ayzenberg.com/people/karen-daniel): Human Resources Director
- [Ryan Younger](https://www.ayzenberg.com/people/ryan-younger): Ryan Younger
- [Elly Hardy](https://www.ayzenberg.com/people/elly-hardy): Sr. Analyst, a.marketing science
- [Brandon Farley](https://www.ayzenberg.com/people/brandon-farley): Director of Data Products, Social Index
- [Gary Goodman](https://www.ayzenberg.com/people/ggoodman): Chief Creative Officer, Ayzenberg
- [Matt Bretz](https://www.ayzenberg.com/people/mbretz): Chief Creative Officer, Ayzenberg
- [Justin Hills](https://www.ayzenberg.com/people/justin-hills): VP, Growth & Development, Ayzenberg
- [Jon Simon](https://www.ayzenberg.com/people/jon-simon): VP, Operations, Ayzenberg
- [Bree Cevaal](https://www.ayzenberg.com/people/bree-cevaal): Channel Manager
- [Carla Rover](https://www.ayzenberg.com/people/carla-rover): Reporter
- [James Wiley](https://www.ayzenberg.com/people/james-wiley): Senior Strategist, space.camp
- [Nina Aghadjanian](https://www.ayzenberg.com/people/nina-aghadjanian): Reporter, AList
- [Matthew Downes](https://www.ayzenberg.com/people/matthew-downes): Senior Director of Content Operations, AList
- [Steve Fowler](https://www.ayzenberg.com/people/steve-fowler): SVP, A List Games
- [Chris Strawser](https://www.ayzenberg.com/people/chris-strawser): VP of Product & Technology, Ayzenberg
- [Alan Hart](https://www.ayzenberg.com/people/alan-hart): Host of Marketing Today
- [Matt Rice](https://www.ayzenberg.com/people/mrice): Vice President, a.brandID, Ayzenberg
- [Heather Cohen](https://www.ayzenberg.com/people/hcohen): Vice President, Media, Ayzenberg
- [Kris Patel](https://www.ayzenberg.com/people/kris-patel): Associate Media Director

## Optional

- [Careers](https://www.ayzenberg.com/careers/jobs): Current open positions at Ayzenberg Group
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