Congratulations, Microsoft!

Microsoft has won the coveted Cannes Lions Creative Marketer of the Year for its work “over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions.”

“Watching Microsoft over the past few years at Cannes Lions International Festival of Creativity has been like watching one of the legendary sports franchises methodically build to preeminence. It starts with veteran leaders whose experience is only surpassed by a relentless pursuit of perfection. It builds on a deep bench of players exceeding expectations by the company in which they find themselves. But to reach the pinnacle of Creative Marketer of the Year, the team has got to get to the point that they are mission-driven and playing as one. Awards aside, you can feel that this has happened for Microsoft.”

Matt Bretz, ECD at Ayzenberg

Over the years, Ayzenberg has been proud to help tell the story of Microsoft’s initiatives for Xbox One Series X and Series S, Microsoft 365, Microsoft Education, Xbox Game Pass, Gears 5 and Minecraft Earth, among other campaigns.

Shorty Awards: Best Use Of A Meme

Oh yeah. And we might have had something to do with this.

Below, we’re sharing just some of the work we’ve done for this year’s creative marketer of the year from across a variety of campaigns, including full coverage from AList of the big win. Full coverage @ AList, Official Cannes Lions Announcement.

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Gears 5 Case Study

Microsoft Education Case Study

Microsoft 365 Spot

Microsoft Earth – Minecon