Creating and Sharing Brand Stories

Ayzenberg EMV Index

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3 MAY 16 – A new industry standard in reporting earned media values with the Ayzenberg EMV Index

For the last several years Ayzenberg’s paid media and social division have used added value or earned media as an important reporting KPI.  Earned media is the extended value of paid or organic social or influencer activity.

Robin Boytos is the director of [a]insights at Ayzenberg. [a]listdaily is the editorial arm of Ayzenberg Group.

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