Every day, I wake up with a vision in mind: to inspire and transform the world by orchestrating Communication Arts, along with the technology that powers it, to deliver one-to-one stories at mass-media scale. This is how I believe we will fundamentally change marketing and advertising.
Production is like a jigsaw puzzle. You find the edges first, play in the middle, and when it’s done you’ve got a piece of art. Does that explain my addiction to mobile puzzle games?
I believe each day is an opportunity to make a difference, and working at Ayzenberg is a great way to fill that passion. From managing the agency to improving our client services, everything I do at [a] drives me to make myself and those around me better. I just wish we had more hours in the day.
My 25+ years of Effie and Grand Cannes award winning campaigns always followed a simple Auntie Mame mantra “Life is a banquet and most poor suckers are starving to death” – don’t provide the expected, the world is in technicolor and the best media is like an anthropologic study into motivations. Consumers want inspiration, they want a reason to believe and to connect!
In this day and age, media teams need to be more agile and responsive than ever while constantly exploring new ways to innovate, integrate, connect, engage and develop relationships with consumers. More importantly, we need to accept that no matter how much we think we know, we’ll never know enough.
I bring over 15 years of HR experience in the advertising industry and can’t imagine doing HR in any other environment! The fact that no day is the same and getting to work in such a creative environment with such a diverse group of people makes me excited to come to work every day.
In the age of digital interaction, everyone is becoming a brand. We’re in the business of helping people discover and embrace the products and services that will enrich their lives, enhance their own brands, and form lasting relationships with other brands that complement and empower their own.
In order to build, maintain and improve the framework of our Social Media department, I work to staff our team, balance workloads, keep the department profitable, and implement company values that enable high-level performance, desired morale and culture – and the best possible programs for our clients.
I joined Ayzenberg Group back in 2002, when we had just a couple of dozen people, starting at the bottom and working my way up. Since that time, I’ve put my heart and soul into the overall operation and growth of the agency, in addition to functioning as the financial brains behind the organization.
Working at the forefront means each day brings fresh challenges and new questions. As part of the [a] team I’m excited to address those head on, making sure we cross our t’s and dot our i’s so the risks we take are the right risks. Always learning, always evolving, always #creatingawesome.