In this day and age, media teams have a near-impossible challenge. Consumers are becoming increasingly ad-averse while clients are fixating on measurable media. As a result, the media world is rapidly evolving to the point where tradition no longer cuts it. We need to be more agile and responsive than ever while constantly exploring new ways to innovate, integrate, connect, engage and develop relationships with consumers.
Even more importantly, we need to develop the mental toughness to accept that no matter how much we think we know, we’ll never know enough. It’s near impossible but not impossible. The solutions are out there and with hard work, we’ll find them. That is why I love what we do.