Frank West Breaks the Twittersphere’s Fourth Wall
At long last, Frank West is back! That’s right, it’s been 10 years since fan favorite, Frank West, has appeared as the protagonist in the Dead Rising series.
To build anticipation and excitement for his big return, we collaborated with Capcom to have him take over the official Dead Rising Twitter account, breaking the fourth wall to give fans a first-person POV on every moment from the E3 floor.
Frank’s biting wit carried through wherever you found him, resulting in over 871,100 impressions, with impressions increased by 2710% and engagement soaring 295%.