Creating and Sharing Brand Stories

Gears 5

   |   Xbox Game Studios 

Visual Identity

For Gears of War 5, our Brand Identity team was tasked with a combined static and motion Visual Identity system that signaled a new chapter in the expanding Gears of War universe, while still maintaining a feel that is true to the core Gears principles – badasses, bloodlines, and saving the world from brutal grubs and monsters. We also updated the franchise title to a simpler and bolder “Gears 5.”


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